Video of the Day: First Ride: 2011 Ford Mustang V-6

Term of the Day

Fastback - A closed body style, usually in a coupe form, but seen in a sedan as well, where the roof slopes gradually in an unbroken line from the windshield to the rear edge of the car.

-Anthony Alaniz

Chevy Dropping Tagline

It appears that out with the old and in with new for GM is partaking to its marketing as well. Chevy is dropping its tagline "An American Revolution" that it has been in use since 2003.

Chevy General Manager told Automotive News "There's not really an all-new theme. It's really communications focused at those target customers." Meaning Chevy is using the brands as their new tagline.

-Anthony Alaniz

[Source: egmCarTech]

Tesla To End Roadster

If you are a fan of the Tesla Roadster, but never snatched one up; you may want to get out there. Tesla is planning to kill off the electric sports car sometime in 2011. Tesla is not planning a replacement until sometime in 2013, if anything ends up on the road then.

Tesla is betting on the success of its new sedan, the Model S, to help spike profits. Though ending the production of the Roadster creates a dire situation; Tesla has no car to sell, and with that, no revenue coming in.

-Anthony Alaniz
[Source: Wired]

Lotus' Director of Vehicle Engineering Retiring

After 44 long years, Rober Becker is retiring from Group Lotus. Becker joined Lotus in 1966 as an assembly line worker. Lotus founder, Colin Chapman quickly saw Becker's engineering skill and moved him to that department, where he spent the next four decades creating someone of most exotic desgins ever seen on the road.

Last year, Lotus introduced the Evora, with the direction of Becker; going from idea to production car in just two-and-a-half years.

-Anthony Alaniz

(Photo: Roger Becker and the Lotus Evora)

[Source: Autoblog]