It appears that out with the old and in with new for GM is partaking to its marketing as well. Chevy is dropping its tagline "An American Revolution" that it has been in use since 2003.Chevy General Manager told Automotive News "There's not really an all-new theme. It's really communications focused at those target customers." Meaning Chevy is using the brands as their new tagline.
-Anthony Alaniz
[Source: egmCarTech]
No comments:
Post a Comment