The term "Base model" resonates with consumers, reminding them of crank windows, no A/C, and AM radio. Chrysler feels that need to liven up its lineup and is creating a slew of new model names with its Dodge brand.The new 2010 Dodge Journey will come in three different models called Heat, Uptown , and Hero. While the 2010 Dodge Caliber will new model names that give it more mainstream feel, like the Express, Mainstreet, Heat, Uptown, and Rush. The Nitro gets Heat, Detonator and Shock, while the Avenger receives Heat and Express edition model names.
Chrysler of course didn't forget the Viper, including two models, the Dodge Viper SRT10 and the Viper SRT10 ACR.
-Anthony Alaniz
(Photo: 2010 Dodge Viper SRT10 ACR-X from egmCarTech)
[Source: egmCarTech]
