With Toyota's current recall woes and less then positive public approval, Edmunds.com, a leading authority in the automotive industry, has changed its 2010 outlook for the automotive market landscape.Edmunds is predicting that Toyota's lost in sales be Ford's gain. Edmunds.com Senior Analyst Jessica Caldwell, at the Chicago auto show, said, "It now seems clear that Ford will overtake Toyota to reclaim its position as the second largest automaker in the U.S. market."
With Ford releasing new models this year, they are aimed to gain market share. The new Fiesta goes on sale this summer, with pre-sales starting on Monday. The new, redesigned Ford Focus is slated to go on sale this fall.
Analysis shows that Toyota's loss is a gain for everyone; GM, Chrysler, Honda, Nissan, and Hyundai all gaining in 2010. During Toyota's recall woes, GM, Ford, and Hyundai have all been running incentive programs to draw Toyota customers, and according to Edmunds analysts, the programs appear to be working.
-Anthony Alaniz
[Source: Auto Observer]
