Laura Soave to Head Fiat of North America

Laura Soave, former Volkswagen General Manager of Experimental Marketing, was named the Head of the Fiat Brand for North America. Soave has also worked at various positions with Ford, most recently as a Brand DNA Manager.

Soave will first introduce the Fiat 500 to North America. She will be solely responsible for all profits and losses of the North America brand. Her position has her answering directly to Sergio Marchionne, Chief Executive Officer of Chrysler Group.

-Anthony Alaniz

[Source: Chrysler]