Sunday, January 3, 2010

Hyundai Equus Marketing Plan

It appears that Hyundai is gearing up to separate its Genesis and Equus brands from the rest of its show room offerings. Hyundai is following Toyota in creating its luxury brand in the same way Toyota created Lexus, by creating a "showroom-within-a-showroom" experience according to Ward's Auto. Expect the new Hyundai Equus to price around 50 to 60 grand.

-Anthoyn Alaniz
[Source: Car Gurus]

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