Fiat has appointed Harald Wester as the new CEO of Alfa Romero. Wester already holds the position of CEO for Fiat's Maserati brand. The move is part of Fiat's plan to consolidate Alfa Romero, Maserati, and Abarth operations.
The plan is to market the three brands together to display their common characteristics, and hopefully improve sales.
-Anthony Alaniz
[Sourc: Left Lane News]
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