Kelly Blue Book announced its annual resale value analysis report, stating Jeep held 35.7 percent of its value after 5 years of ownership. That resale value is 3 percent above the rest of the industry. James Bell, Executive Market Analyst for Kelly Blue Book said that, "This achievement is a testament to the strength and heritage of the Jeep brand. The industry average declined 1.6 percent compared to 2009.
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