Tuesday, December 29, 2009

Big 3 Hold Full-Sized Pickups Market

In the first 11 months of 2009, full-sized pickup truck sales declined 31.2 percent. Though there has been a demand for smaller, more fuel efficient vehicles, full-size trucks still make up around 20 percent of the market. In 2009 Detroit automakers sold 91 percent of all full-sized pickups during this period. Dealers are looking at a large rebound in 2010 as foreign competition like Toyota and Nissan have failed to capture a large segment of the market.

-Anthony Alaniz
[Source: The Free Press]

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